Premiums and representations law checks before launching campaigns in Japan

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This English page is prepared together with the Japanese article for readers who prefer English. LegalAgent is an AI Native Law Firm focused on corporate legal work, startup legal support, M&A support and practical legal outsourcing for modern companies.

Overview

This article explains legal checks for campaign measures in Japan, including premiums, discounts, sweepstakes, total premiums, B2B campaigns and stealth marketing rules.

Key points

• The first question is whether the campaign is a premium, a discount or advertising
• Open campaigns and transaction-linked campaigns should be distinguished
• General sweepstakes, joint sweepstakes and total premiums have different limits
• Stealth marketing rules matter for advertiser-side campaign design

Practical perspective

In practice, this topic should be reviewed together with the transaction structure, internal approval flow, counterparty relationship, business priority and risk tolerance. Generative AI can support initial organization, comparison and drafting, but attorneys or the legal team should remain responsible for final legal judgment.