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Advertising ReviewFrom landing pages and social media posts to campaigns, our attorneys check how your claims correspond to their substantiation materials before publication.

Free consultation Why LegalAgent
Response time
1 business day*
First consultation
30 min free
Scope
Ad copy · Premiums · Stealth marketing · Review flows

* As a rule, for contract reviews and routine legal questions. For complex or urgent matters we propose a schedule that fits the matter.

Client companies served*

150+

Selected clients shown, in no particular order. * Clients and partners. Not limited to Advertising Review matters.

KADOKAWA FRONTEO YAMAP ACROVE LAPRAS AVA Intelligence OPTIEUM Biotechnologies ReDelta Concrew LINEA Innovations TECHSUITE YStory

Checking ad copy against its substantiation before publication

For claims on landing pages, banners, social media posts and email newsletters, we check how they correspond to substantiation materials such as test data, survey results and track record of adoption, and propose revisions, alternative wording and any necessary disclaimers according to the risk of each expression. We also review campaigns with giveaways and influencer marketing in line with your publication schedule.

  • Substantiation materials for your claims arrive only just before publication
  • Influencer posts are not checked in advance
  • Legal is consulted only after the premium design is decided
  • Reviews pile up on particular staff members and cannot keep pace with ad volume

Why LegalAgent

With LegalAgent, you can have your ads reviewed on your publication schedule

We move your pre-publication checks forward in three ways: fast answers, fees you know before we start, and proposed revisions you can swap straight into your materials.

  1. 01Speed

    Typical law firms3–5 business days

    LegalAgent1 business day, as a rule

    Checks in order of priority, even just before publication

    We answer contract reviews and routine legal questions within one business day as a rule. Even when there is little time before your planned publication date, we work through the expressions in order of priority.

  2. 02Fees

    Hourly billingTotal unknown at the start

    LegalAgentScope and fee set before we start

    Fees set up front by the type and volume of materials

    We ask about the type and volume of materials to review and how well your substantiation materials are organized, and give you an estimate before we start. Matter-based work is generally on a fixed fee.

  3. 03Deliverables

    • Risk assessment list by expression
    • Revisions and alternative wording
    • Draft disclaimer wording
    • Review checklist

    Revisions and disclaimers ready to swap in

    We ask which claims you want to prioritize and which conditions are hard to change, and put together revisions and disclaimer wording that your production staff can swap in as they are.

* Response times are for contract reviews and routine legal questions; they vary by matter.

How it works

The AI Agent picks out the expressions; attorneys decide how to revise them

The AI Agent organizes your ad materials, identifies where substantiation is needed and drafts revisions. Attorneys assess the risk of each expression and decide the revision approach.

AI Agentdoes the work

  • Extracts expressions that need substantiation from your ad materials
  • Refers to past review examples and checklists
  • Drafts revisions, alternative wording and disclaimer wording

Attorneysmake the judgment

  • Assess each expression for misleading representations as to quality or terms
  • Decide whether giveaways qualify as premiums and how to address the stealth marketing rules
  • Take responsibility for the final revision approach and disclaimers
ConsultationRevisions and checklist delivered
  1. STEP 01Reviewing ad materials and schedule

    Set review priorities based on the strength of the expressions and the publication timing

    Review schedule and review priorities

  2. STEP 02Checking substantiation for each expression

    Check how the substantiation materials correspond to what is displayed, from the standpoint of misleading representations as to quality and as to terms

    List of risk assessments and revision needs by expression

  3. STEP 03Reviewing campaigns and influencer marketing

    Review whether giveaways qualify as premiums, the entry conditions and the design of advertiser disclosures

    Campaign design review results; draft disclosure rules for posting

  4. STEP 04Presenting proposed revisions and alternative wording

    Set out proposed revisions, alternative wording and necessary disclaimers according to the level of risk

    List of proposed revisions and alternative wording; draft disclaimer wording

  5. STEP 05Developing the review flow and checklists

    Set out review standards and checklists by ad type and the pre-publication approval flow

    Review checklist; draft operating flow

  • Attorneys make the final callAn attorney checks every deliverable and takes responsibility for it.
  • Your inputs are not used to train AIOn top of attorneys' statutory duty of confidentiality, we work in an environment where your inputs are not used to train AI.
  • An AI Agent built in-houseOur own engineers develop it. Information Security Policy

Use cases

Common requests and what you receive

We organize matters by where the consultation starts, from pre-publication copy to campaign design, influencer marketing and internal review flows.

  1. 01

    You want to confirm that the claims on a new product landing page are backed by substantiation materials

    If left aloneAds go out with insufficiently substantiated claims, leading to regulatory findings of misleading representations as to quality or terms and the need to correct the display

    What we doWe check how each claim corresponds to its substantiation materials (test data, survey results, track record of adoption, etc.) and sort out the risk of each expression

    What you receive
    • Risk assessment list by expression
    • Proposed revisions and alternative wording
    • Draft disclaimer wording

  2. 02

    You want to confirm that an influencer campaign does not breach the stealth marketing rules

    If left alonePosts that do not make clear they are advertising draw findings under the Premiums and Representations Act and also affect relationships with influencers

    What we doWe review the post formats, whether compensation is provided and the design of advertiser disclosures, and set out the disclosure rules required when posting

    What you receive
    • Draft disclosure rules and posting guidelines
    • Review of engagement agreement clauses

  3. 03

    You want to confirm that a campaign with giveaways stays within the limits on premiums

    If left aloneThe campaign runs on a mistaken judgment about whether giveaways qualify as premiums or about design limits, forcing suspension of the campaign or correction of announced terms

    What we doWe review whether giveaways qualify as premiums, the transaction terms and the entry method, and identify design concerns. Limits are set according to the type of premium and the transaction value, so we check them case by case

    What you receive
    • Campaign design review results
    • Proposed revisions to entry terms and announcement wording

  4. 04

    Ad volume has grown and your internal review flow cannot keep up

    If left aloneReviews fall behind, leading to last-minute checks just before publication and more copy going out without adequate review

    What we doWe set review standards and priorities by ad type and build a review flow your team can operate internally

    What you receive
    • Review checklist
    • Review standards and escalation rules
    • Draft operating flow

Scope of our advertising review support

We organize our work by task, from pre-publication copy review to campaign design, stealth marketing compliance and building internal review flows.

Pre-publication review of landing pages and ad copy
For claims on landing pages, banners, social media posts, email newsletters and similar materials, we check how the substantiation materials correspond to what is displayed.
  • Review of claims and substantiation materials
  • Review of No. 1 claims, comparative claims and testimonials
Campaign design and premium review
For campaigns with giveaways, we check whether the giveaways qualify as premiums and review the entry conditions.
  • Review of premium status and design
  • Review of entry terms and announcement wording
Stealth marketing rules and influencer management
We review disclosures that content is advertising and the management framework for influencers and affiliates.
  • Review of advertiser disclosure design
  • Review of influencer and affiliate agreements
Building an internal review flow
We organize a review framework your team can operate internally, scaled to your ad volume.
  • Developing review standards and checklists
  • Reviewing the review framework and operating flow

Our approach

What we focus on in Advertising Review

In advertising review, we focus on the following points.

  1. 01

    Prioritizing by the strength of the expression and the availability of substantiation

    Rather than reviewing every expression with the same level of detail, we prioritize expressions with a higher risk of misleading consumers, such as categorical claims, comparative claims and No. 1 claims.

  2. 02

    Initial extraction by AI Agent and final review by attorneys

    Where there is a large volume of ad materials or post copy, we use AI Agent to efficiently extract potentially problematic expressions and points that need substantiation, and attorneys then make the final judgment on whether the Premiums and Representations Act, the stealth marketing rules and similar rules apply and on the revision approach.

  3. 03

    Designing the review scope for each publication channel

    We design the review scope by publication channel, covering not only ads you place directly but also content displayed through influencers and affiliates.

  4. 04

    Industry-specific rules addressed after determining whether they apply

    Where industry-specific rules such as the Pharmaceuticals and Medical Devices Act or food labeling rules are involved, we first check whether they apply, and when detailed industry-specific analysis is needed, we connect you with the relevant practice area.

Pricing

Advertising review fees

The scope of advertising review varies with the type and volume of materials and how well the substantiation materials are organized, so we provide a quote after hearing the details.

How fees are set

Scope and fee agreed before we start

Matter-based work is generally on a fixed fee. For complex or urgent matters, we propose a schedule and an estimate that fit the matter.

First consultation

A free 30-minute online meeting.

You can come to us before your documents are in order. Tell us what you know so far.

Free consultation

What we check before quoting

  • Type and volume of materials to review (landing pages, banners, social media posts, campaign announcements, etc.)
  • Whether substantiation materials exist and how well they are organized
  • Whether influencer or affiliate marketing is involved
  • Time until publication and urgency
  • Whether ongoing framework building, such as review standards and checklists, is needed

We provide a quote after hearing about the type and volume of materials to review, how well the substantiation materials are organized and your publication schedule.

Team & Record

Attorneys who know business practice handle your matters

Contract reviews and drafts
2,000+
Client companies
150+
Startup legal matters
200+
Legal and investment DD
20+

* Approximate figures based on matters handled by our firm; actual figures vary by matter.

Engineers

Shinya Makita and Sota Miya build our product on the same team as the attorneys.

Practical Guides to Advertising Review

Outsourcing in practiceOutsourcing Advertising Review in Practice: Scope, the Premiums and Representations Act, the PMD Act, and How Fees Are Set

To avoid situations where an ad draft arrives just before an LP goes live and the placement deadline arrives without anyone knowing which evidence supports which claim, this article sets out the scope of the request, the materials to share, the return format and how fees are set when outsourcing advertising review.

Related practice areas

FAQ

Frequently asked questions

Which advertising review tasks can we outsource?

You can ask us to review landing pages, banners, social media posts, email newsletters, comparative claims, No. 1 claims, campaign announcements and influencer marketing. You can limit the scope to part of your ad copy, or include developing review standards and internal flows.

Can you handle urgent reviews just before publication?

Even when there is little time before the planned publication date, we work through the expressions that should be reviewed first. However, the time required for review is adjusted according to how well the substantiation materials are prepared and the volume.

Are posts made through influencers or affiliates also covered?

Yes. In addition to the post copy itself, we also review the design of advertiser disclosures and the content of engagement agreements.

Can you also tell us the maximum value for giveaways in a campaign?

The maximum value varies according to the type of premium and how the transaction value is set, so we check it case by case after hearing about the campaign.

Can you handle advertising for food or medical products?

We handle general review of advertising copy. However, for food-specific rules such as food labeling and foods with function claims, please also see the Food Labeling and Advertising Regulation page, and for detailed judgments on whether material constitutes advertising of pharmaceuticals, medical devices or cosmetics under the Pharmaceuticals and Medical Devices Act, please also see the Healthcare, Pharma and Medical Legal page.

Can we engage you only to build an internal review flow?

Yes. We also accept engagements limited to developing review standards and checklists or reviewing operating flows, without reviewing individual ads.

Our substantiation materials are not ready yet. Can we still consult you?

Regardless of where you are in collecting substantiation materials, please start by sending us your claims and ad materials. We will tell you what types of substantiation are needed and what additional information we would like before the review.

How is the fee for advertising review determined?

We prepare a quote based on the type and volume of materials such as landing pages, banners and social media posts, how well the substantiation materials are organized, whether campaigns or influencer marketing are involved, the scope of review of industry-specific rules, the time until publication and whether an ongoing review framework is needed.

Contact

Talk to us about ad copy before publication

Whatever you have on hand right now, such as ad materials, claims and substantiation materials, is enough. Please let us know together with your publication schedule.

  • A free 30-minute online first meeting
  • You can ask us to check only part of your ad copy
  • You can engage us only to develop review standards and flows