Deepfake Impersonation Advertising

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This English page is prepared together with the Japanese article for readers who prefer English. LegalAgent is an AI Native Law Firm focused on corporate legal work, startup legal support, M&A support and practical legal outsourcing for modern companies.

Overview

This article discusses deepfake Impersonation Advertising from the perspective of Japanese corporate legal practice. The Japanese version explains the practical issues companies should consider, how legal teams should organize the relevant work, and where attorney judgment remains important.

Practical perspective

In practice, legal advice is useful only when it reflects the business model, internal rules, counterparty relationship, risk tolerance and timing of the decision. Generative AI can support initial organization, comparison and drafting, but attorneys should remain responsible for final legal judgment.